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Since launching to the automotive market in Q2, our AI Agent has been engaging with consumers continually, day and night. We thought it would be fun to jump on the wrapped trend and see what the data tells us about AIME and how car buyers engage with her.
So buckle up and let’s dive in.
AIME handles the routine and complex without skipping a beat
The most common question AIME gets asked is the familiar “Is this car still available? One core benefit of AI tools is to automate repetitive tasks. AIME ensures your staff can spend their time on higher value tasks, not answering the same questions over and over. Plus, AIME handles it instantly at any time of day or night providing exceptional customer service exactly when it’s needed.
It’s not just out of hours
AIME engages 24/7 with 55% of conversations happening in business hours when staff might be with customers or out on demo and 45% of conversations out-of-hours when retailers are closed.
Deep engagement with 15 messages on average
AIME keeps customers engaged and this shows in the data. The average AIME conversation with a buyer lasts 5 minutes and spans 15 messages between AIME and the customer. With AIME taking just 4 seconds to respond, that 5 minutes isn’t filled with awkward silences while the buyer waits for a reply. It’s deep engagement that’s genuinely helping your buyer, nudging them closer to purchase. A stark contrast to live chats that simply try and capture contact details but don’t really help the customer and put the onus on the dealer.
Handling unusual as well as complex questions
Of course sometimes buyers ask complex questions that would challenge most AI tools. One interaction saw a customer assisted across 3 different vehicles over several sessions. A part-exchange collected and applied to finance across all 3 resulting in a test drive booking for the 3rd car the buyer looked at.
We also saw some unusual questions, like whether a Ford Focus would make a good ice cream van. Through nearly 3 years of technical development, AIME has been built to deal with this and bring buyers back on track. Here she suggests a type of vehicle which might be more suitable. Whilst this scenarios is unlikely to crop up often, it shows how AIME handles the unusual with a professional charm.
90% of leads go beyond basic contact details
The data reveals that 51% of all conversations convert to a lead for the retailer. More impressive though is that 90% of those leads contain more than just name and number. 43% included a part-exchange valuation and 38% resulted in a customer appointment or fully booked test drive.
Customers come back for more
The data also indicates that AIME is surpassing customer expectations. 29% of users are returning customers who come back to carry on previous conversations. AIME retains memory of past interactions, meaning she can seamlessly discuss multiple vehicles over different sessions, mimicking the rapport of a dedicated sales executive.
