Keyloop agrees to acquire Motortech.ai to enable AI-driven customer communications

Keyloop, a leading global automotive technology company, has agreed to acquire Motortech.ai. The deal will enable Motortech.ai to rapidly expand the adoption of its next-generation AI Agent, AIME, into retailers and OEMs globally. The deal will also accelerate Keyloop’s programme for embedding new AI functionality into Fusion, its Automotive Retail Platform (ARP), helping dealers improve their operational efficiency and derive more value from customer interactions.

This and other new AI-driven functionality developed by Motortech.ai will be integrated within the domains of Keyloop’s Fusion ARP, including the Vehicle Hub inventory management module, the Acquisition Hub website solution, and Sales Hub, which connects every step of the sales process. 

Gerard Thatcher, CEO and Founder of Motortech.ai, comments: “This is an important new development for motor retailers and OEMs, as it unites the conversational power of our AI solutions with Keyloop’s unrivalled data insights and market-leading enterprise solutions. This agreement means we’ll be able to accelerate deployment of a full conversational layer for dealerships and OEMs, providing better outcomes for customers and dealers alike.”

Tom Kilroy, CEO, Keyloop, comments: “I’m extremely excited that Motortech.ai will soon become part of Keyloop. We're already planning how their proven technology will be integrated throughout our tech stack, so that whenever and however a customer interacts with a dealer, both parties will feel the benefits.” 

Additional AI enhancement scheduled for early 2026

The acquisition will broaden the reach of additional Motortech.ai tools that are currently in the final stages of development, including a contact centre solution that will aggregate, process and action leads via social channels, WhatsApp, SMS and email. There will also be enhancements to AIME's capabilities to engage with aftersales customers and to re-engage lapsed leads.

Kilroy adds: “Dealers operate in an ever-changing environment, with rising customer expectations about engaging with dealerships on an omnichannel basis, 24/7. AI can significantly improve outcomes for customers, driving satisfaction and loyalty. The AI functionality developed by Motortech.ai will help dealerships and OEMs drive revenue growth through enhanced customer engagement across multiple channels, further enhancing the rich data available in Fusion. I know that together, we'll deliver measurable improvements in conversion rates, customer satisfaction, and dealer efficiency across our global client base.”

The acquisition is subject to regulatory clearances, which are expected to be received in the first quarter of 2026. 

Keyloop is a global leader in automotive technology, supplying software solutions to over 70% of the UK’s top 200 dealer groups (by turnover).  

Full details of Fusion can be found at www.keyloop.com.