The Challenge
Before implementing AIME, Junction Autopark relied on a legacy website chat product primarily focused on collecting contact details rather than helping customers find the information they needed. The result was poor-quality leads, frustrated sales staff and limited value from the channel.
"The leads that were coming through were just absolutely terrible. If I was a customer on the end of that conversation, I'd be annoyed."
The sales team often found out-of-hours enquiries difficult to convert, with many customers proving impossible to contact later.
"Everybody hated it, there was just no point in calling a lot of the customers."
Junction Autopark wanted a solution that could:
- Deliver genuine customer conversations rather than simple lead capture
- Provide useful answers to vehicle questions including valuing px and discussing finance options
- Generate higher-quality enquiries
- Improve out-of-hours engagement
- Produce a measurable return on investment
The Solution
After experiencing AIME on another dealer website, Junction Autopark decided to switch. Unlike traditional chat systems, AIME engages customers in real conversations, answering questions about vehicles, finance and dealership services before seamlessly transitioning into lead capture when appropriate. Scott highlighted the difference immediately.
"It's an actual conversation delivered by AI when the customer wants it, we’re not bouncing the customer into a sales process with hours or days to wait."
Rather than asking for contact details at the first opportunity, AIME helps customers get the information they're looking for.
"You get an answer and then once you get to a point where it's natural to take their phone number, then it turns into that lead capture."
The platform also provides detailed summaries and conversation insights to help the sales team understand customer intent before making contact.
The Results
AIME has delivered a strong, measurable return for Junction Autopark, influencing 14.4% of the groups total vehicle sales at a cost of just £55 per influenced sale. Leads generated through AIME cost under £6 representing a very efficient marketing channel.
Scott remarked how AIME gets results by helping customers get answers immediately, rather than forcing them into a sales process. The conversational AI has improved customer experience, lead quality, and given the sales team leads they can convert rather than chase.
