The Challenge
Driven by a goal to enhance effectiveness, efficiency, and productivity through AI, Infinity Motors sought a solution for handling a significant volume of out-of-hours inquiries. The previous solution of employing a dedicated salesperson for these hours proved to be unsustainable.
The company initially adopted a US import AI solution in the market but quickly discontinued its use after less than a month. After lengthy technical setup that solution failed to answer basic questions, frustrated customers, and did not effectively capture customer needs and requirements.
The Solution
Infinity Motors transitioned to AIME to address their need for 24/7 customer engagement. The primary role is to serve as the initial phase of the customer inquiry process, providing immediate responses to questions about vehicle features, service history, and business-related inquiries. This ensures that customers receive prompt answers, maximising the value of traffic, especially after-hours leads from platforms like AutoTrader, before competitors can intervene.
"Aime helps us achieve more with less, saving my sales team around 30% of their time. The quality and human-like nature of conversations is impressive. I trust her to speak to my customers."
Sohib Ghafouri, Founder & Director @ Infinity Motors
The Results
Since implementing AIME, Infinity Motors has experienced huge benefits in staff efficiency - with their sales team reporting saving 30% of their day as AI engages customers. They’ve also seen a positive shift in customer traction on the website, delivering significantly higher quality of leads compared to their previous solution. A key benefit highlighted by Sohib is the speed of response and the ability to engage customers immediately, regardless of the time. This interaction locks the customer in so they don’t go elsewhere. The quality of conversation, level of engagement and understanding of the customer need is a key differentiating factor.
