AIME delivers FG Barnes £18 profit for every £1 invested

The Challenge

FG Barnes had a clear CSI challenge and their IT direction was out-dated, with a sub-par website. Rob’s previous role was at Vertu PLC who were streaks ahead digitally. They were using a popular incumbent offering in the AI communication space but were dissatisfied with the performance. When Rob joined the company, he reviewed the functionality and got frustrated.  and turned that solution off. Responses were slow, unsuitable, stood the risk of annoying customers. So he took the decision to turn it off and look for something better.

The Solution

Taking on a new tech solution wasn’t considered lightly. Rob’s objective was to return the business to healthy profit, so he couldn’t afford to invest in tech that wasn’t going to benefit the business. Rob was recommended Motortech.ai by a marketing partner who had experience with the product. FG installed AIME web onto their website and have enabled all skills except full reservation to give the best customer experience and suit their business processes.

“AIME has made a massive difference to our sales function and bottom line. Our web conversion has increased 4 times and we’re making incremental sales for less effort."

Ben Finnerty, General Sales Manager

The Results

FG Barnes worked with us to conduct detailed analysis of sales data over a 3-month period. It’s clear that Motortech.ai is delivering business results. FG Barnes sees £18.04 profit return for every £1 of their Motortech investment. They have improved their web conversion to sale by 4x to 14.5%. This has increased sales by 101% and generated £14,325 in incremental profit. Plus, AIME is saving their team huge amounts of time, 150 hours over the 3 months. That’s over 19 full working days which would have cost them £4,362 in staff costs to handle those conversations.