How National Car Hub generates deal-ready leads at just £3.58 cost per lead

The Challenge

National Car Hub felt that their old website messaging provider was missing opportunities. It could only handle very basic questions, didn’t build rapport with the customer, only going for the customer’s name and phone number. It also couldn’t deal with more complex queries around finance, PX, optional products, etc. This caused headaches for the sales team trying to contact those customers, cost them sales opportunities and left customers frustrated.

The Solution

After reviewing many different options, AIME stood out head and shoulders above the competition – fast responses, accurate information, always positive wording and even empathetic with customers. National Car Hub selected AIME to improve the buyer experience and drive more qualified sales opportunities.

The Results

AIME’s impact on sales was clear, walking into a lead where PX value and finance has already been agreed in principle has been a game changer. AIME delivers this at a cost per lead that was drastically cheaper than a leading marketplace. What stood out was the quality of the leads delivered to their sales team, and the ability of AI to get details from customers salespeople can struggle with. AIME is currently contributing to 6% of their total sales volume with an ROI of a staggering £37 returned for every £1 of AIME investment.

“It’s worth its weight in gold for the extra information we get such as part-ex and finance details. Our team walk in to leads of the same quality as a leading marketplace, for around 22x cheaper."

James Prescott, Automotive consultant, National Car Hub.

Source: Sales matching and ROI based on confirmed National Car Hub sales data, April–July 2026, matched against AIME platform records.