The Balance Has Shifted For Car Supermarkets
Car Supermarkets face increasing challenges often resulting in reduced sales, lower purchase opportunities and difficulties in moving increasingly ageing stock. Getting the right stock at the right price has never been harder with the shift in consumer selling patterns - often with the major platforms dominating the purchase journey. Less stock means slower purchasing which in turn lowers sales as stock ages and becomes less attractive making it difficult to compete.
Common Issues Faced By Car Supermarkets
Effectively Dealing with Website Visitors 24/7
Your website is your biggest showroom. Effectively managing customer visits round the clock is challenging
Responding To Customers
It takes a lot of time sifting though call back requests, many of which have moved on when you make contact. Answering all questions also takes up a lot of time
Purchasing Stock
All to often it is a loosing battle against the major purchasing platforms to get quality stock. Ageing stock lowers the number of sales.
Customer Experience Challenges
Long response times: Inadequate follow-up on leads or test drive requests can lead to lost sales.
Inconsistent service
With many touchpoints (online, phone, in-person), service consistency can suffer.
Sales & Lead Conversion Issues
Low lead-to-sale conversion rate: Many inquiries don’t turn into sales due to poor follow-up or lack of personalization.
AIME - The Solution
Live Stock & Vehicle Knowledge
With full live access to your stock and inventory, AIME will be able to search, assist and answer any stock or vehicle related questions in real time, boosting customer satisfaction and conversions dramatically
Part-Exchange
Value customers' part exchanges using your valuation rules, ensuring their purchase journey is not broken up waiting for a callback
Quote hire-purchase
Provide hire purchase quotations using your sellout rate, giving an immediate indication of the monthly payments
Collect details for finance applications
Speed up your dealership handover by collecting customers' information for a detailed finance calculation and application
Instant Answers To Customer Enquires
AIME instantly answers all online customer enquiries round the clock. Keeping customers engaged and on your site.
Vehicle reservations
Collect reservation payments within the chat window (PCI compliant) and improve online conversion rates
"Partnering with MotorTech.ai has been a true game changer for our dealership. Since integrating AIME into our operations, we've seen a remarkable shift in performance across key areas. One in every four sales can now be directly attributed to AIME — a clear testament to the platform's effectiveness in customer engagement and lead conversion.Test drives have surged, with significantly more bookings coming through seamlessly, thanks to AIME’s intelligent automation. But perhaps most impressive is the way it has revolutionized our purchasing strategy. AIME has given us the insight and agility to dramatically increase the volume and quality of the stock we bring in, ensuring we’re always ahead of customer demand.MotorTech.ai has become an essential part of our digital toolkit, and we genuinely believe it gives us a competitive edge in today’s fast-paced market.".
Chris Callow
Sales Director - TMC Motors