Redefining Automotive Retail: Why MotorTech AI Exists
In a recent video interview with Motor Trader, our CEO Gerard Thatcher shared the inspiration and purpose behind MotorTech AI and what it really means to build an intelligent digital sales assistant that does more than just chat. It actively sells.
The result of that vision is AIME, our Artificial Intelligence powered assistant built specifically for the automotive industry. AIME is designed to operate like your best salesperson only faster, always available, and fully focused on converting conversations into outcomes.
The way people buy cars has changed dramatically in the last decade. But many dealerships are still using outdated tools that do not match the expectations of today’s digital first consumers.
Here is the reality: modern car buyers do not want to fill out a form and wait 48 hours for someone to get back to them. They do not want vague replies, generic scripts, or conversations that go nowhere. What they want is what they are used to in every other part of their digital lives instant answers, clear information, and the ability to take action immediately.
Yet too often, automotive retailers lose high intent customers because of friction in the journey. Poor website experiences, delayed follow ups, or chat tools that cannot actually do anything meaningful all lead to the same outcome, lost sales.
We built MotorTech AI to change that.
AIME is not just another chatbot. She is a fully trained automotive assistant that knows how to qualify, nurture, and convert leads. Whether a customer wants to book a test drive, ask about finance options, or value their part exchange, AIME is there to help , instantly.
And unlike most chat tools, she does not just pass leads to someone else. She handles the entire journey herself.
Here is what AIME does, right out of the box:
Books test drives at the customer’s preferred time and location
Handles finance queries with real time responses tailored to the dealership’s offerings
Values part exchanges instantly with integrated valuation tools
Manages common objections and pricing discussions
Delivers qualified leads directly into dealer systems
Never rests, never forgets, and never drops a lead
That means your website becomes more than an online brochure. It becomes a fully operational digital showroom one that works just as hard as your sales team, every hour of the day.
Since launching AIME across a growing number of dealer websites and groups, we have seen a consistent increase in engagement and performance. Dealers are reporting:
Significantly higher lead conversion rates
Better quality leads, with more complete customer information
A noticeable reduction in missed opportunities
Customers reaching key decision points faster, with less resistance
AIME is not here to replace your salespeople. She is here to support them by ensuring they spend their time with qualified, interested buyers who are already well into their decision making process.
As Gerard put it in the interview, “We are not just building tools. We are building the next layer of retail for the automotive world.”
That means a shift from disconnected customer journeys to seamless digital experiences. From reactive lead handling to proactive selling. From generic chat to meaningful, revenue generating conversations.
We believe the future of car sales lies in intelligence, automation, and full integration. AIME is the first step toward that future.
She bridges the gap between what customers expect and what dealerships are currently delivering. She gives every dealer the ability to offer a premium, always on retail experience — regardless of team size or opening hours.
At MotorTech AI, we are driven by a clear mission: to give automotive retailers the same digital selling power that modern ecommerce businesses already use.
That means more than automation. It means applied intelligence. It means understanding the complexity of vehicle sales from pricing to finance to part exchange and building artificial intelligence that can manage it all with clarity and confidence.
It also means bringing joy back to the sales process. No more form fatigue. No more follow up delays. Just real conversations that lead to real sales.
Want to hear the vision directly from our CEO?
Watch Gerard Thatcher’s three minute interview with Motor Trader here →
If you are ready to increase your conversions, improve lead quality, and provide your customers with the modern digital experience they now expect, AIME is ready to help.
Book a demo today and see what it feels like to have your most effective salesperson working without interruption.