This week the Motortech.ai team rubbed shoulders with the best in our industry at the prestigious Motor Trader Industry Awards 2025. We were nominated as a finalist in the “IT Innovation of the Year - AI & Video” category. The awards ceremony took place in London’s Mayfair on Wednesday 19th November and celebrated the best in our industry.
We narrowly missed out on the award on the night with CitNow scooping the top prize, so huge congratulations to the team there.
Despite missing out on the award win, we’re incredibly proud to have made it as a finalist this early on in our journey. Aime was only launched in early 2025 but is already making waves in the Automotive industry. Aime was built from the ground up to understand the automotive sales process, has access to market-leading data and retailer stock feeds. This enables her to engage and nurture buyers 24/7. Improving sales conversion and staff efficiency with the power of AI.
The power of AI sales agents is becoming clear to our customers as Aime engages 42% of buyers out of hours, meaning you don’t miss leads whilst your team isn’t available. More importantly, she’s delivering impact with 75% of vehicle reservations happening out of hours and 51% of conversations converting to a lead where a skill is used in conversation. She’s also contributing to sales, for some clients Aime was involved in an impressive 1 in 4 sales, proving her ability to influence the bottom line and drive sales for customers.
“We are delighted to be recognised as the leading AI provider in the automotive industry having only been in the market for 6 months and we’re excited to see what the future holds as we bring our innovative tech to more retailers across the UK. More and more retailers are seeing the benefits our solution can provide and for this to be recognised by industry experts is hugely rewarding for our team.”
Making it as a finalist for IT Innovation of the Year - AI & Video is an incredible milestone for Motortech.Ai. It validates the vision we’ve championed from the start: that the future of automotive retail will be powered by intelligent, integrated, always-on AI.
We’re honoured to be recognised by Motor Trader and excited for what’s ahead. Aime is just getting started empowering the automotive industry to do more, and so are we.
Thank you to our clients, partners, and the entire Motortech.Ai team. This award belongs to all of us.