Key Takeaways from AM Live 2025 & What’s Next for Motortech.ai

The team at Motortech.ai share their key take-aways from Automotive Management Live 2025. What’s on retailers’ minds when it comes to AI, how the best solutions are delivering real value and what’s next. This blog covers key themes from the day:

• AI is now essential in automotive retail, especially for fast, accurate, 24/7 customer conversations.
• Trust drives adoption, built on clean data, automotive-specific guard rails and human-like dialogue.
• AIME impressed at AM Live 2025, delivering qualified leads, full conversation visibility and strong analytics.
• Dealers are more selective, favouring solutions with deep automotive expertise over generic AI tools.

AM Live 2025 key takeaways

This year's AM Live 2025 brought together hundreds of people from dealers, OEMs and technology partners at the NEC in Birmingham – all focussed on shaping the next era of automotive retail.

For Motortech.ai, it was more than a showcase – it was a chance to connect directly with automotive dealerships embracing artificial intelligence to transform their customer journeys. The shift to AI is now seen as an operational necessity and we’ll dig into why trust is paramount in this journey.

Retailers are ready as AI becomes a necessity

This year's AM Live 2025 in Birmingham confirmed that AI is now a central, essential tool in automotive retail. Dealers need it to tackle real operational challenges, especially centred around customer interaction. Response speeds, quality of conversation and out-of-hours engagement all felt crucial to driving customer satisfaction. On our stand, AIME, our AI-powered sales agent, showed exactly how it delivers 24/7 customer conversations, and the reaction was universal: “We need this talking to our customers now.”

The next phase of digital transformation blends automation with the expertise of sales teams. AI handles routine customer interaction so people can focus on the human moments that matter.

Trust is King: The Three Pillars of Reliable AI

Retailers’ biggest question was simple: “Can we trust this?” Three elements consistently built confidence:

1. Data is Crucial: It was clear that trust starts with high-quality data, both as inputs and outputs to drive tangible action. AIME integrates with retailer stock feeds and market-leading industry data, alongside a retailer specific knowledge base to provide robust inputs. This ensures accurate, non-fabricated answers, turning leads into qualified opportunities. The output is twofold. Firstly, sales teams get a much richer, action-oriented lead as Aime can prompt for things like part-exchange, finance quotes, and test drive bookings. Alongside that is full visibility of the conversation and customer intent, not just a name and number to call back. Secondly, our full google analytics and tag manager capabilities help optimise journeys, increase conversion and provide valuable attribution for marketing teams. 
   
   
2. Automotive Process and Guard Rails: It’s relatively easy to integrate an LLM (Large Language Model such as ChatGPT) and ask it to speak to customers. What customers on the day understood is that it’s much harder to build something specific to automotive, that follows the automotive sales process and has guard rails built-in to all but prevent hallucinations. If Aime doesn’t know something, she won’t make it up and will handoff to your team. Our solution is built specifically for automotive and tailored to the UK market - the minute your AI asks for a zip code, you’ve lost consumer trust.
   
   
3. Human-like Conversation: Everyone who tried Aime was impressed by her human-like, natural conversation. How she guides and nudges the conversation with warmth and understanding. Gently qualifying the customer by suggesting actions like test drives, part-exchanges, and checking on finance options in a non-salesy way. Customers have told us this seems much more successful in capturing details as buyers are more likely to share following a valuable exchange over a dead end “someone will call you back tomorrow” response.

On the day we bumped into one of our existing customers, Sohib Ghafouri, founder of Infinity Motors. Trust is crucial for him and in his own words:

“The quality and human-like nature of conversations is impressive. I trust her to speak to my customers. It’s so much better than other providers we’ve tried before.”

Sohib Ghafouri - Founder and Director, Infinity Motors

Not all solutions are created equal

Dealers are far more informed about AI than they were a year ago. Many have experienced disappointment with solutions that promise a lot, but don’t deliver. Whether due to complex technical integration requirements, AI being added as an after-thought to a legacy system, a failure to understand the automotive sales process or conversations that go off-track and don’t feel natural. It’s relatively easy to spin up an AI solution, much harder to make it deliver.

Motortech.ai’s deep automotive experience was a clear differentiator. Our team’s background across franchise, independent, OEM and marketplace environments shapes every part of the platform.

The customer expectation gap is widening

Car buyers now expect the sales experience to match the instant conversational feel of e-commerce, without the pressure of in-person sales advisors. AM Live 2025 made it clear that speed, accuracy and trust define customer satisfaction. 

Dealers who can respond instantly when consumers need it by answering questions, booking test drives and even proposing finance options out of hours are gaining a decisive advantage. 

Our data shows that 42% of AIME’s conversations happen outside business hours, demonstrating how AI bridges that expectation gap and keeps dealerships always open. 

What’s next for Motortech.ai

Moving beyond AM Live 2025, we’re focussing on helping dealerships improve customer interactions, response times and sell smarter through the power of AI. In the near future we expect to see more integration between dealership management systems, CRM platforms and AI assistants creating more seamless omnichannel experiences. 

Expect updates from us early 2026 on:

• More channel integrations across automotive platforms, web, messaging and social, to use AI wherever your customers are and help you work even smarter
• A contact centre platform to manage all your conversations in one place
• AI-human handover, the ability to work together seamlessly 

AM Live 2025 confirmed what we believe in, AI isn’t replacing people its empowering them. Empowering with solutions that, when done right, can create a step change in customer engagement, conversion and sales efficiency. 

A huge thank you to everyone who visited our stand, shared our insights and joined in the conversation. If you couldn’t make it to Birmingham, why not book a demo today to see how AIME is already shaping the way UK dealerships connect with customers. 

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